At ESI, the term "interactive" is a lot more than web sites and banner ads. Just as advertising is more than running ads and public relations is more than publicity. Interactive is part of the overall marketing process. It's a way to reach customers, increase awareness, drive sales or build brands. If it fits, we'll recommend it; if it doesn't, we won't. It's that simple. The interactive division handles all interactive consulting, marketing, creative and production. Capabilities include precision Internet marketing, web page design and development as well as interactive CD ROM creation and production. ESI can provide the tools to allow your marketing and advertising to succeed using new media and as well as traditional media. Whether you're a "bricks and mortar" company hoping to establish an online identity or an internet company that needs to establish an offline identity, ESI can help ensure your marketing success. To paraphrase The Wall Street Journal's Susan L. Hwang, having one foot in the old world of marketing and one foot in today's new world of interactive e-business, means having the best of both worlds. We could not have said it better ourselves.