Harry Rolfe, Senior Vice President / Media Director Responsibilities: Media strategy, planning, negotiation and post-evaluation. 32 years experience. Harry began his career in advertising 32 years ago in Chicago after graduating from Northwestern University with a BBA in Marketing and Advertising. He is responsible for the agency's development, negotiation and management of all multi- and/or single- media strategies for every client. He has developed national and local media plans from the ground up which include test marketing to national rollouts. Harry is a shrewd businessman who thrives on "the art of the deal" for clients of every size, every industry and every audience. Harry has worked with industry giants such as Ogilvy & Mather and Horizon Media. He has direct media management experience in packaged goods, retail, business-to-business, industrial development and healthcare for such companies like Bristol Myers and Campbell Soup. He creatively merges proven "old school" techniques with today's new media including the Internet, zip code-specific cable television buying and broadband opportunities - but only in the best interest of the client. This up-to-the-minute mindset clearly sets him apart from other, more conventional media chiefs.