GRIM BUSINESS FORECAST? TIME FOR MARKETVISION
Research is Key to the Process at Leading East Coast Agency
Richmond, VA. — Encroaching competition? New product, but no plan? Lackluster sales? Look no further than MarketVision. It's just what the doctor ordered for businesses large and small with less than great expectations. Developed and perfected by Richard J. Scott, president and chief executive officer at Edelmann Scott, Inc. (ESI), MarketVision has provided the means to an end for many of the Richmond-based advertising agency's national and local clients including Virginia Power, Charter Hospitals, Standard Drug, Life of Virginia (now GE Financial Assurance), Titmus Optical, the Virginia Winegrowers Advisory Board and the C.F. Sauer Company.
Faced with diverse marketing challenges, these companies sought help to effectively pave the way to a healthier bottom line. Not surprisingly, the search led to ESI, well known in mid-Atlantic business communities for successful market-driven strategic planning and results-oriented work. "We developed MarketVision to help clients sell products based on what their customers actually want and need, not what we think they want and need," according to Richard J. Scott.
MarketVision is an advanced research process that combines traditional techniques and not-so-traditional processes including key benefit and positioning identification, testing and validation. The entire process is rigorous and can take anywhere from two to six months from concept to completion. "It's one thing to recommend research to identify consumer preferences," says Scott. "But to know how to use the data and have it mean something in terms of measurable results is quite another. That's the critical difference between typical research offerings and what ESI provides in a true marketing environment. "The companies who invest in MarketVision have taken the necessary next step in preparing for their futures," Scott continues. "We'll help them get there."
ESI is one of Richmond's oldest independent advertising agencies offering capabilities in advertising, marketing and public relations. For information about ESI and MarketVision, contact Scott at (804) 643-1931, ext. 11 or e-mail: dickscott@edelmannscott.com.
Research is Key to the Process at Leading East Coast Agency
Richmond, VA. — Encroaching competition? New product, but no plan? Lackluster sales? Look no further than MarketVision. It's just what the doctor ordered for businesses large and small with less than great expectations. Developed and perfected by Richard J. Scott, president and chief executive officer at Edelmann Scott, Inc. (ESI), MarketVision has provided the means to an end for many of the Richmond-based advertising agency's national and local clients including Virginia Power, Charter Hospitals, Standard Drug, Life of Virginia (now GE Financial Assurance), Titmus Optical, the Virginia Winegrowers Advisory Board and the C.F. Sauer Company.
Faced with diverse marketing challenges, these companies sought help to effectively pave the way to a healthier bottom line. Not surprisingly, the search led to ESI, well known in mid-Atlantic business communities for successful market-driven strategic planning and results-oriented work. "We developed MarketVision to help clients sell products based on what their customers actually want and need, not what we think they want and need," according to Richard J. Scott.
MarketVision is an advanced research process that combines traditional techniques and not-so-traditional processes including key benefit and positioning identification, testing and validation. The entire process is rigorous and can take anywhere from two to six months from concept to completion. "It's one thing to recommend research to identify consumer preferences," says Scott. "But to know how to use the data and have it mean something in terms of measurable results is quite another. That's the critical difference between typical research offerings and what ESI provides in a true marketing environment. "The companies who invest in MarketVision have taken the necessary next step in preparing for their futures," Scott continues. "We'll help them get there."
ESI is one of Richmond's oldest independent advertising agencies offering capabilities in advertising, marketing and public relations. For information about ESI and MarketVision, contact Scott at (804) 643-1931, ext. 11 or e-mail: dickscott@edelmannscott.com.
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